242 reviews
From
$30037 Golden Square, London, W1F 9LB, United Kingdom
242 reviews
1/155
Free wifi
Streaming service (like Netflix)
Air conditioning
Kitchen
24-hour front desk
Soundproof rooms
Kitchenware
Non-smoking rooms
Welcome to 37GS Residences, where comfort meets style in the vibrant heart of London! Located just 0.6mi from the city center at 37 Golden Square, this 4-star apartment offers the perfect base for exploring the hustle and bustle of one of the world’s most iconic cities. With rates starting at just £120 a night, you can enjoy spacious and soundproof rooms equipped with everything you need for a relaxing stay, including free Wi-Fi and air conditioning to keep you cool after a day of adventure.
Imagine yourself unwinding in your very own stylish kitchen after a whirlwind day of sightseeing, catching up on your favorite series with our streaming services at your fingertips. Whether you're traveling solo or with a furry friend (because we know pets can be family too!), 37GS Residences has your needs covered—just a small additional charge for your pet to accompany you on your travels. Our friendly 24-hour front desk staff is ready to assist you with any requests, ensuring your stay is as stress-free as possible.
With 242 glowing reviews, it’s clear that guests leave with smiles and memories worth sharing. Our prime location puts you within striking distance of London's top attractions, while the peaceful atmosphere of the soundproof rooms ensures a restful night’s sleep. Perfect for both the busy traveler and those looking to unwind, 37GS Residences invites you to experience London like never before!
As you prepare to embark on your London adventure, let us take you further into the allure of 37GS Residences! Picture this: after a day buzzing through the streets of the city, you return to your retreat to enjoy the tranquility of your home-away-from-home. Whether you’re whipping up a delicious meal in your well-equipped kitchen or cozying up to watch a classic film, our apartments provide the perfect sanctuary. The charm of London completely envelops you during the day, and you’ll appreciate having a peaceful space to recharge at night.
When you choose 37GS Residences, you’re not just securing a place to sleep; you’re immersing yourself in the heart of London living. Take those leisurely morning strolls to a nearby café, indulge in a delightful breakfast, and map out your day's adventures. Local attractions await just a stone's throw away, meaning you can wake up ready to seize the day! Plus, don’t forget to capture those priceless memories with your loyal companion by your side, as our pet-friendly policy ensures your furry friends can enjoy all the fun right along with you.
And as you pace urban streets filled with stories, you can rejoice in knowing that with rates starting at £120 per night, your choice in accommodation is not only central and convenient but also exceptionally budget-friendly! With cash as the only payment option, it adds a touch of simplicity, making your stay fluid and hassle-free. So gather your suitcase and your spirit of adventure, and let 37GS Residences embrace you as you step into the vibrant tapestry of London life. Your unforgettable journey is just around the corner!
Closest airports
London City Airport
8.3miLondon Heathrow Airport
14miLondon Gatwick Airport
24.7miLuton Airport
27miLondon Stansted Airport
30.3miFree wifi
Streaming service (like Netflix)
Air conditioning
Kitchen
24-hour front desk
Soundproof rooms
Kitchenware
Non-smoking rooms
Upper floors accessible by elevator
Elevator
Superior, Twin
1 Twin Bed
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Gs Executive, 2 Bed
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Penthouse, Panoramic View
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Gs Executive, 1 Bed
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Standard Room
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Room Selected at Check in
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Apartment, 2 Bedroom
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Gs Superior, 2 Bed
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Gs Deluxe, 2 Bed
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Gs Deluxe, 3 Bed
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Penthouse, 3 King Size Beds
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Gs Penthouse, 3 Bed
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9
242 reviewsCategories of assessments
Cleanliness
Comfort
Location
Facilities
Staff
Value for money
WiFi quality
Featured reviews:
Eliza
9.1
December 2023
It is a spacious apartment with a very convenient location. You can walk to Bond Street, Piccadilly etc from the apartment. There are restaurants and cafes nearby. If u prefer to dine in, the apartment has a sizeable kitchen and it is fitted with the necessary ( and high end appliances) to cook a meal. It is very suitable for family with kids. Rubel warmly welcomed us upon our arrival & was very patient & helpful with my all queries.
I was not aware 1) the building does not have a toilet on street level. I was hoping to have a change of clothes or take a shower before I catch the Peppa Pig show with my daughter after I land into London. 2) the house keeping only comes in once every 4 days which means we need to take the trash out daily & if you prefer clean towels, you will need to wash them yourselves.
Athbi
9.1
August 2024
Location, Location, Location, 24/7 reception/security, New building with New facilities and furniture, and apartment are spacious. All of these made our two-week holiday feel like we're in a home away from home. Moreover, I have to mention that Mohammed from the guest service team was always there to help with anything, anytime before and after completing our stay in 37GS, Chapeau Mohammed!! 👏🏽👏🏽
Condition of facilities: Regardless that the facilities were brand new and up-to-date, we requested maintenance two times for the dishwasher and blocked sink at two of the bathrooms. That's why I suggest doing frequent quality checks to meet customer expectations.
Jenette
9.1
April 2023
A beautifully appointed and spacious apartment in the heart of Soho. The location was superb, close to the Piccadilly tube and a fabulous Whole Foods supermarket. We had a fabulous time and hope to return one day.
Nothing of note
Jennifer
10
July 2024
Spacious flat with modern kitchen, wonderful open seating area for the family. Loved that both bedrooms were ensuite with large flat screen TVs and comfy beds - and there is a 3rd guest bathroom. Absolutely perfect location - can walk to all the great restaurants, sites, markets, and parks around Soho, Covent Garden, Mayfair and beyond. Also appreciated having the concierge to help us with any requests.
Only wish we could have stayed longer!
Tirpata
10
August 2022
The best location in the heart of town with so many restaurants, supermarkets, night life spots and shopping areas. The unit is so new, modern, fresh and clean! All the facilities are brand new and perfect. The unit is spacious with 2 beds and 2 bathrooms. The best part is the Central Air-conditioning and the lift! This is a rare find! Can't wait to be back!
All is perfect but adding a safe and providing some tissue boxes would be very helpful!
Kirk
9.1
November 2023
Great location. Quality throughout and very comfortable. Good service from desk staff - very helpful with a couple of difficulties.
V noisy heat recovery/air conditioning. We asked for it to be switched off and also very warm. Reception staff came to sort promptly. One bedroom window in our apartment was very badly sealed and let in a lot of noise, in stark contrast to the other room - it could not be remedied but to their credit they moved us to another apartment that had become available. Many thanks to Ali at the desk for helping us get this sorted.
Georgina
10
September 2022
Fabulous location and great Concierge staff who were always friendly and happy to assist in any way. Ali on the desk overnight was exceptionally helpful and Siad during our check could not have been more accomodatiing.
Nothing - the property is exactly as described and more. A small suggestion would be to have bathrobes in the apartments.
Abdulelah
9.1
November 2024
The apartment is nicely furnished and spacious. The location is the star close to everything. The staff was nice and friendly, they tried to do their best to make our stay comfy.
We missed having a clothes hanger rack. The lift was out of service for two days which was annoying, we had to handle my daughter's pushchair up and down from the 5th floor.
Roshardt
10
December 2024
Perfect location for a short trip, 24/7 professional and lovely Concierge service. An amazing apartment with balcony and especially to mention great bathrooms and a kitchen with Gaggenau Appliances (Switzerlands finest !) Thank you and see you soon ×
Masuma
10
February 2023
For a family, the apartment offered so much space. Good facilities (dishwasher, cooker, fridge/freezer), lovely lounge. There are 3 bathrooms + 1 study in the 2 bed (larger) apartment, which made things easier as a family. You can add on a cleaning service for an extra fee during the stay. The location was great and you have a couple of coffee shops at the doorstep, so fetching breakfast was easy. The staff was super helpful.
Have no quibbles, the 2 bed apartment was good value for money.
Attractions
Lyric Theatre London
0.2miQueen's Theatre
0.2miHer Majesty's Theatre
0.4miAmbassadors Theatre
0.4miLyceum Theatre
0.7miDuchess Theatre
0.8miBomber Command Memorial
0.8miNovello Theatre
0.8miSir John Soane's Museum
0.9miGabriel's Wharf
1.2miLambeth Palace
1.4miLord's Cricket Ground
2miPrimrose Hill
2.1miAscot
24.3miRochester
28.8miAttractions
Lyric Theatre London
0.2miQueen's Theatre
0.2miHer Majesty's Theatre
0.4miAmbassadors Theatre
0.4miLyceum Theatre
0.7miDuchess Theatre
0.8miBomber Command Memorial
0.8miNovello Theatre
0.8miSir John Soane's Museum
0.9miGabriel's Wharf
1.2miLambeth Palace
1.4miLord's Cricket Ground
2miPrimrose Hill
2.1miAscot
24.3miRochester
28.8miAirports
London City Airport
8.3miLondon Heathrow Airport
14miLondon Gatwick Airport
24.7miLuton Airport
27miLondon Stansted Airport
30.3miFree wifi
Streaming service (like Netflix)
Air conditioning
Kitchen
24-hour front desk
Soundproof rooms
Kitchenware
Non-smoking rooms
Upper floors accessible by elevator
Elevator
Accessibility
Upper floors accessible by elevator
Bathroom
Bathtub or shower
Hairdryer
Private Bathroom
Shower
Toilet
Toilet paper
Towels
Bedroom
Linens
Wardrobe or closet
Building Characteristics
Private apartment in building
Food & Drink
Tea/Coffee maker
Front Desk Services
24-hour front desk
Baggage storage
Concierge
Express check-in/out
General
Air conditioning
Carpeted
Elevator
Family rooms
Hardwood or parquet floors
Heating
Non-smoking rooms
Pet Friendly
Smoke-free property
Soundproof rooms
Tile/Marble floor
Internet
Free wifi
Kitchen
Cleaning products
Coffee machine
Dining table
Dishwasher
Dryer
Electric kettle
Kitchen
Kitchenware
Microwave
Oven
Refrigerator
Stovetop
Toaster
Washing machine
Living Area
Dining area
Sitting area
Sofa
Media & Technology
Cable channels
Flat-screen TV
Streaming service (like Netflix)
TV
Outdoors
Outdoor furniture
Physical distancing
Cashless payment available
Room Amenities
Fan
Iron
Socket near the bed
Safety & security
24-hour security
Carbon monoxide detector
CCTV in common areas
CCTV outside property
Fire extinguishers
Key access
Safe
Smoke alarms
Safety features
First aid kits available
Pets are allowed on request. Charges may apply.
WiFi is available in the hotel rooms and is free of charge.
The minimum age for check-in is 18
Come and go whenever you want
Parking may not be available
Child policies
Children of all ages are welcome.
To see correct prices and occupancy info, add the number and ages of children in your group to your search.
Crib and extra bed policies
0 - 2 years
Cot upon request
bed.cribPrice
3+ years
Extra bed upon request
$45 per person per day
Cot upon request
bed.cribPrice
4+ years
Extra bed upon request
$45 per person per day
The price in GBP has been converted to show you the approximate price in USD.
Additional fees are not calculated automatically in the total cost and will have to be paid for separately during your stay.
The maximum number of cribs, extra beds, and children allowed in existing beds can vary depending on the option booked.
All cribs and extra beds are subject to availability.
This property accepts cash only.
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