Incredible details, art, service, location, restaurant, bars, lounges, all of amazing standard and quality. Fantastic staff with great hospitality.

Once in a while we stay somewhere where our breath is taken away by how truly wonderful our stay is. This happened for us this week at Broadwick SoHo. The interior design is opulent, exceptional and extravagant. The people who work here are gracious, kind and friendly. This is our new favourite place in London, or anywhere. We are so grateful for our fabulous few days staying here.

Its a lovely boutique hotel, really nicely designed and full of style. The rooms are on the small side but well equipped, comfortable and sparkling clean. The location is simply perfect. Right in the hart of London. The bar at the rooftop is perfect for a drink!

Overall, I think the room price wasn't justified, even for a 5 starts hotel. I also think that 'breakfast included' is misleading and it should have said you get £30 pp to spend at their restaurant for breakfast. But that's probably a comment for Booking. Adding a service charge on top of the final bill felt a bit weird given we already paid for service at breakfast (it was added automatically) and left a tip in the room for the cleaning lady. They did remove it after I asked, but still .. didn't expect it.

From the moment you step through the huge pink door you are greeted by a team of exceptionally trained, welcoming staff who made you feel like you were coming home. The hotel is very well appointed with everything you could possibly want, and more, while enjoying London.

Having to leave.

Broadwick Soho in London is an absolute gem! The location is unbeatable – right in the heart of Soho, with everything you need just a short walk away. Whether it’s dining, shopping, or exploring the city’s vibrant culture, this hotel is perfectly situated. The interiors are simply stunning, designed with incredible attention to detail. Every corner of the hotel exudes elegance and charm, making it one of the most beautiful places we’ve ever stayed. It feels luxurious yet welcoming, with a perfect blend of style and comfort. The service was outstanding from start to finish. The staff at the reception were incredibly helpful, always ready to assist with a smile, and made our stay even more enjoyable. Every aspect of the experience was flawless – they truly go above and beyond to ensure guests have a perfect stay. We couldn’t have asked for more. Broadwick Soho is easily one of the most beautiful hotels we’ve ever visited, and we can’t wait to return. Highly recommended!

First impressions count, and the two gentleman on front desk were not only incredibly helpful but they deserve a rise! The check in process was seamless they held our bags, whilst we went and had a drink at the Jackie's bar (which is lovely, a little tight seat wise, but deco is faultless). The lady who served us behind the bar was friendly and ensuring we were okay frequently, felt truly taken care of. Once we were ready to head to our room the front of desk gentleman directed us to the lifts and were on hand for more than one bow tie drama - thank you for making our stay so welcoming and fun! The room - no fault, no words, the junior suite we booked has been thought out to a T! My favourite was the jade mirrors, marble bathroom and little touches to make remember a truly special hotel. Loved the decor, super quiet despite being in the hub and buzz of Soho. Location is perfect and given there were 5 of us getting ready for a 30th birthday there was more than enough space and storage for all. We had some celebratory drinks in the Flute Rooftop Bar (but inside as this was November!). Staff were very attentive and made extra effort for my friend to start the birthday on the right footing. Once again, front of house, offered to get us taxis but we opted for the uber as easier given number of us and some people wanting to walk, again location is so close to everything but hidden enough to not get lost in the crowd.

Not being able to stay longer!

Beautiful hotel. The room was impeccable, well organised and clearly alot of thought has been put into the details and the features. I loved the hotel and the staff were so wonderful. Even though it was only an overnight stay it felt like I'd been there for a couple by how warm and professionally familiar they were. It's a super cosy hotel and I personally love the decor.

There could be some polish with the breakfast staff and when there was a small issue it could have been communicated better but I'm just nit picking at this point.

We loved the decor of the hotel. The roof top bar was lovely. The bed was extremely comfortable, the pillows, quilt and towels were of an excellent quality. The presentation throughout the hotel was exceptional. The products in the room were excellent. There were nice touches - the welcome card and sweets/chocolates. The staff were helpful and enthusiastic. In particular, the doormen were so helpful, nothing was too much trouble and they were so polite. The location is amazing. The cleanliness was excellent.

The lighting in some areas of the hotel could have been brighter (regardless of the high quality lights) and it was hard to see in stairways and in the toilets. In our room, there was not a plug socket near a mirror, so we could not see to dry our hair. The hairdryer was fantastic but we had to move a mirror near to a socket. There has been so much consideration given to the presentation of the hotel and the products (which is fantastic) but there lacks some practicality in areas

The hotel was gorgeous and the decor stunning cutting edge with very thoughtful intentional design in every way shape or form! The restaurant, “Dear Jackie “ was absolutely fabulous & and culinary & sensory spectacular experience . The rooftop bar was beyond gorgeous and the rooftop deck. Absolutely breathtaking. The staff were kind, helpful, amazing, sweet, super cool and made our extra special on every level.

we absolutely loved it! We will be back many times❤️

Unique decor, very quirky and unusual but lovely.

Nothing